Suzuki Philippines Expands Dealer Network with New 3S Dealership in Calapan

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Suzuki Philippines, a leading automotive manufacturer in the country, has broken ground on a new 3S (Sales, Service, and Spare Parts) dealership in Calapan City, Oriental Mindoro, further expanding its dealer network nationwide.

Suzuki Auto Calapan is expected to hold its grand opening ceremony in the fourth quarter of 2025, further expanding Suzuki Philippines’ presence in the country’s automotive market.

The new dealership, Suzuki Auto Calapan, is owned and managed by Reliance Auto Dynamics Inc. and is strategically located at KM9 Brgy. Puting Tubig, Calapan City, on a 1,800 square meter lot.

The soon-to-rise dealership will feature a six-unit display showroom, allowing potential car buyers to get a closer look at Suzuki’s current model lineup.

In addition to the showroom, the dealership will have eight service bays, ensuring exceptional customer service and excellent aftersales support for Suzuki automobile owners in Mindoro provinces.

The groundbreaking ceremony was attended by Mindoro officials, including Oriental Mindoro First District Congressman Arnan Panaligan, Calapan City Mayor Malou Flores-Morillo, and Agricultural Training Institute Director for the MIMAROPA Region Pat Andrew Barrientos.

According to Suzuki Philippines Director and General Manager for Automobile Division, Norihide Takei, the new dealership represents the company’s commitment to providing high-quality vehicles and exceptional aftersales service to customers in Calapan and surrounding areas.

“This groundbreaking project is more than just building a place to buy or service a vehicle. We are dedicated to providing Calapan and nearby areas with not only the highest quality, most reliable, and efficient vehicles but also exceptional aftersales service for all Suzuki automobile owners,” Takei said.

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Romel “Direk” Ferriol Bernardo

Bernardo Creative Ventures, Inc., the company behind Direk Fuels, Oriental Mindoro’s homegrown gas station chain, and Direk Builders, which rents out heavy equipment, is expanding its portfolio by venturing into online media and content production.

The company’s entry into news media is not surprising, as its founder and CEO, Romel “Direk” Bernardo, was a television writer, producer, and director for over 15 years. From 2002 to 2007, he served as a researcher, writer, and producer for GMA-7’s top-rating show Imbestigador before becoming the executive producer for ABS-CBN’s award-winning documentary program, The Correspondents.

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