Pork Prices Skyrocket in Naujan Market Amid ASF Fears

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Pork prices in Naujan municipality’s public markets have increased as African Swine Fever (ASF) continues to affect town supply chains, according to a November 6, 2024 market survey conducted by Naujan LGU.

Premium pork cuts in the Naujan Public Market are now selling for P380 to P400 pesos per kilogram, while pork ribs range from P290 to P300 pesos.

The survey, released by the Naujan Public Market Office, shows similar price increases across other markets in the municipality, with some areas reporting even higher rates.

To prevent ASF spread within its jurisdiction, the municipality maintains strict implementation of Executive Order No. 80, series of 2023, which prohibits the entry of live pigs, locally-made pork products, and by-products from ASF-affected areas, the Municipal Agriculture Office reported.

The highest prices were observed in markets serving outlying areas, where premium cuts reach up to P460 pesos per kilogram.

The Savemore Market chain reported consistent prices, with premium cuts at P400 pesos per kilogram and pork ribs at P380 pesos.

The price monitoring covers five major markets in the municipality: Naujan Public Market, Savemore Market, Pinagsabangan II (Curva), Barcenaga, and other town markets.

LGU officials continue to monitor the situation to maintain food security while preventing the spread of ASF in the municipality.

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Romel “Direk” Ferriol Bernardo

Bernardo Creative Ventures, Inc., the company behind Direk Fuels, Oriental Mindoro’s homegrown gas station chain, and Direk Builders, which rents out heavy equipment, is expanding its portfolio by venturing into online media and content production.

The company’s entry into news media is not surprising, as its founder and CEO, Romel “Direk” Bernardo, was a television writer, producer, and director for over 15 years. From 2002 to 2007, he served as a researcher, writer, and producer for GMA-7’s top-rating show Imbestigador before becoming the executive producer for ABS-CBN’s award-winning documentary program, The Correspondents.

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