Puregold Pinamalayan: A Beacon of Progress in Oriental Mindoro

PINAMALAYAN, Oriental Mindoro — On May 23, 2024, the bustling province of Oriental Mindoro celebrated a landmark moment with the grand opening of Puregold Pinamalayan, the latest expansion of the nation’s beloved retail chain.

As the 497th store to grace the Philippines, Puregold Pinamalayan stands not merely as a new shopping destination but as a symbol of economic vitality and communal aspiration.

The opening of Puregold Pinamalayan was embraced by hundreds of shoppers from Pinamalayan and from neighboring towns.

The inauguration of the store heralds a new era of prosperity for Pinamalayan, offering a wealth of employment opportunities to its residents and signaling a burgeoning business climate ripe for further investment.

The arrival of Puregold is seen as a catalyst for job creation, empowering the local workforce to partake in and drive the town’s economic ascent.

Beyond providing employment, Puregold Pinamalayan is committed to serving the daily needs of its customers with a diverse range of products at competitive prices.

PureGold Pinamalayan provides employment to local residents.

The store’s dedication to convenience and quality is a testament to the brand’s mission to serve the Filipino people, a commitment that each of its stores upholds with pride.

The opening event was more than a ribbon-cutting ceremony; it was a celebration of the community’s potential and the collective endeavor to foster progress in Oriental Mindoro.

As Puregold continues its nationwide expansion, the Pinamalayan store exemplifies the brand’s pledge to community development and economic empowerment.

Pinamalayan Mayor Aristeo A. Baldos Jr. (in red polo shirt) graced the opening of PureGold.

With the golden doors now open, the people of Pinamalayan can anticipate a future replete with opportunities, as Puregold’s presence promises to bring a new luster to this vibrant town. (Photos courtesy of LGU Pinamalayan FB Page)

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Founder’S Profile

Romel “Direk” Ferriol Bernardo

Bernardo Creative Ventures, Inc., the company behind Direk Fuels, Oriental Mindoro’s homegrown gas station chain, and Direk Builders, which rents out heavy equipment, is expanding its portfolio by venturing into online media and content production.

The company’s entry into news media is not surprising, as its founder and CEO, Romel “Direk” Bernardo, was a television writer, producer, and director for over 15 years. From 2002 to 2007, he served as a researcher, writer, and producer for GMA-7’s top-rating show Imbestigador before becoming the executive producer for ABS-CBN’s award-winning documentary program, The Correspondents.

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